Implementing Successful Marketing Strategies

We've presented tips for marketing strategies in two formats. If you prefer to read then you should go to our Subscriber Spotlight section and review the case studies of some of our successful subscribers.

Internal

Kick-off letter to staff
Included in strategic plan
Employee newsletter
High traffic areas
Staff training
Patient orientation/newly diagnosed
Volunteers
Tours
Support group orientation
Intro letter about resources for newly diagnosed
Plexiglass signs
Screensavers
Posters
Walk-in (or call-in) packet
Staff retreats
Fliers in doctors offices
Fliers in patient rooms
Advertise "Updated" monthly, especially for physician’s approval

External

Brochures
Area physician’s magazines
Facility newsletter
Annual report
Trade shows/county fairs
Community presentations
Web site info and link to cancerhelp.org
Press release
Coordinate with public library